Herschelle et Cie
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After being in business for over 40 years in the
same location, Jeff Herschelle, a jeweler, decide to reinvent
his business. Think Productions was hired to create a whole new
identity for the business: "Herschelle et Cie." After much
consultation, Think chose a classic adobe typeface for the new logo to acheive the dual purpose of retaining history and revitalizing the company.
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